Market research for b2c and b2b insights
At Lab42, we are a dedicated team of market research professionals with a strong entrepreneurial spirit, committed to delivering exceptional market research services to our clients in a timely and efficient manner. We prioritize our clients' needs and objectives, ensuring that our research process is swift, dependable, and fully aligned with their goals.
Our team of seasoned experts collaborates closely with our clients, bypassing traditional sales representatives, to guarantee our clients receive the highest caliber of data and actionable insights tailored to their unique requirements.
With a keen focus on budget and timeline constraints, we work relentlessly to provide valuable results for each and every project we undertake.
Market research solutions
BRAND & STRATEGY
Brand Equity Assessment
Brand Equity Tracking
Brand Equity Funnel Optimization
Brand Image Drivers & Segmentation
Consumer Journey
Segmentation/Profiling
Advertising & Marketing
Ad Effectiveness / Copy Testing
Message Testing
Ad Campaign Effectiveness (Pre / Post)
Pitch Research
New Client Research
Ad Message / Benefit Optimization (Discrete Choice)
product development & innovation
Concept Testing
Product Attribute Optimization (Conjoint)
Product Name Testing
Package Testing
Product Segmentation
Price Sensibility & Optimization
Lab42 Express Research options
Concept Test Express
Ad Test Express
Package Test Express
Name Test Express
Logo Test Express
Brand Equity Express
PR & Communications
Consumer Behavior
Identifying Trends
Thought Leadership
Content Generation
Infographics & Design
ADVANCED Analytics
Importance Analysis / Quadrant Maps
Factor / Regression
MaxDiff Testing
Segmentation
Conjoint
Van Westendorp Price Sensitivity
engagements to fit your needs
Our process is simple and is designed to meet your needs. We customize our services to fit your goals, budget and timing.
Flexible process for survey development
Deliverables that you need - nothing you don’t
Only pay for the services and deliverables you want
case studies
HEALTHCARE / MAXDIFF
Our client, a healthcare consulting agency, wanted to conduct targeted research on behalf of their own client, a hospital network, to understand the pain points patients encounter at every step of their patient journey and which ones they feel are the most important to fix. This would help the hospital network pinpoint issue areas and prioritize resources accordingly.
Defining your audience
An international video game developer and publisher with games across many platforms and genres,wanted to better understand and define who are the fans of the Anime genre. Their goal was to get a better understanding of these gamers to get a holistic picture of who they are and how they can target them better.
CATEGORY POSITIONING
A global skincare brand contacted a brand and innovation consultancy (agency) to help them better understand the brand’s positioning in the skincare category in relation to other brands and determine what the brands’ customer values and behaviors are that make them different from the customers of other brands.
BRAND AWARENESS / PERCEPTIONS
A not-for-profit organization in a major US metro area involved in developing regional greenspaces, wanted to assess levels of awareness, visitation, and perceptions of the different green spaces in the region among the region’s residents. Insights from Lab42’s research would help inform the best messaging, marketing and outreach strategies moving forward