LAB42 CASE STUDY: BRAND AWARENESS AND PERCEPTIONS STUDY OF A NON-PROFIT

Jon Pirc

Jon has spent his professional career as an entrepreneur and is constantly looking to disrupt traditional industries by using new technologies. After working at Sandbox Industries as a ‘Founder in Residence’, Jon founded Lab42 in 2010 as a way to make research more accessible to smaller companies. Jon has a Bachelor’s of Science in Psychology from Northern Illinois University.

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LAB42 CASE STUDY: UNDERSTANDING HOW HOME IMPROVEMENT PROS USE HOME IMPROVEMENT APPS

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LAB42 CASE STUDY: CONSUMER DECISION JOURNEY