Hybrid Qual + Quant Research
Deeper Insights, Seamlessly delivered
Go beyond the numbers to get the “why” behind consumer behavior, without managing multiple vendors or projects.
Every hybrid study blends qualitative and quantitative methods to give you a fuller picture.
Expert Moderators
Quant Validation
Clear Deliverables
End-to-End Service
Why Combine Qual and Quant research?
Lab42’s hybrid qualitative-quantitative research solutions give you deeper, richer insights without the hassle of engaging with multiple vendors.
We specialize in hybrid qual-quant research that combines insights from both methodologies to provide a more holistic picture of your business or market.
Whether you need in-depth interviews (IDIs), small focus groups, or innovative digital approaches like diary studies or online communities, Lab42 handles everything from recruiting to reporting.
All projects are 100% remote and led by seasoned qualitative moderators, ensuring high-quality insights while keeping things cost-effective and efficient.
Qual Methodologies
Professionally facilitated qualitative research that includes:
In-depth interviews (IDIs): One-on-one conversations that dig deep into thoughts, behaviors, and motivations.
Dyads & Triads: Small group sessions that identify shared perspectives and differences.
Diary Studies & Ethnographies: Real-world, self-recorded experiences that offer authentic, unfiltered insights.
Research flow
Whether you're exploring, validating, refining, or retesting. We design the flow around your objectives:
Qual → Quant: Use qual to explore, then validate findings through survey data.
Quant → Qual: Start with survey data to identify key topics, then dig deeper with qual.
Qual → Quant → Qual: Explore, validate, and re-explore to test refinements or unexpected insights.
Quant → Qual → Quant: Test broadly, dig into the “why,” then retest refined hypotheses.
Deliverables that Fit Your Needs
You’ll get exactly what you need to act on your insights. Deliverables include:
Quant Deliverables
Standard Results:
Raw data: Excel dataset of all responses
Aggregate Overview: Summary of close ended questions, charted with frequencies
Optional Results:
Crosstabs: Statistical analysis by key segments
Topline Reports: Clear summary of key findings
qual Deliverables
Transcripts & Recordings: Full access to raw qualitative data
Video Clips: Bring consumer voices directly into your presentations
Topline Reports: Clear, actionable summaries of key themes and implications; blended from qual + quant
Custom Deliverables: Analysis and reporting customized to fit your needs
Project-Based, No Strings Attached
At Lab42, we avoid long-term contracts and bloated scopes. Whether you’re running a one-off project or integrating qual into a larger research strategy, every project is customized to fit your budget, timeline, and needs.
Want to learn more or get a quote? Reach out here and let’s dig into your next project