Lab42 White paper—-Cryptocurrency: The Potential currency market disruptor that few fully understand

It’s been a little bit over a decade since the first cryptocurrency was created and now, 13 years later, it is a $2 trillion plus market. It has very little regulation and as of late, is a topic of conversation we cannot seem to escape. It has both critics and supporters, from Warren Buffet, Elon Musk, and Mark Cuban, to our next-door neighbor. Most of us have heard about it, but many still don’t quite understand it. So don’t worry, it’s not just you. 

Lab42’s latest research on the topic of cryptocurrency shows that 86% of US adults 18+ have heard of the term “cryptocurrency”, but only 52% claim to actually be familiar with what it is. And an even smaller percent of the US population (29%) has ever owned cryptocurrency, with 23% currently holding cryptocurrency.

The goal of this research was to get a better understanding of what people know about cryptocurrency, how willing they would be to use it and to take a deeper dive into profiling the people who own or have owned cryptocurrency in the past to better understand how it could impact the future. 

Enter your information below to download the white paper, “Cryptocurrency: The Potential Currency Market Disruptor That Few Fully Understand.


Athos Maimarides

Athos has over 20 years of market research experience. He began his career in a boutique market research firm in Dallas before working for Millward Brown where he gained experience across different methodologies and industries. Athos has a Master’s in Market Research from the University of Texas, Arlington and a Bachelor’s Degree in Accounting from the University of Texas, Austin.

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