Lab42’s Concept Testing Methodology

At Lab42, we help test and refine product ideas before they hit the market, using a proven approach that saves time and resources.

Proprietary Questionnaire DesigN

Our carefully crafted questions reveal deeper customer insights, uncovering the '“why” behind preferences and addressing potential objections before launch.

A line drawing of an eye with a lightbulb inside, symbolizing an idea or insight.
Line drawing of a thumbs-up hand sign.

Assess concept effectiveness

Measure appeal, uniqueness, believability, purchase likelihood, and usage frequency.

Icon of a checklisted clipboard with a magnifying glass examining it.

Assess concept features

Evaluate individual features for importance, preference, and optimization.

Black and white illustration of a price tag with a question mark in the center and a string attached.

Exposure to unpriced concept

Initial presentation of concept without pricing anchoring to gauge pure response.

Assess concept price

Determine optimal pricing through sensitivity analysis and willingness-to-pay metrics.

Need research support during development?

We work with teams at all stages—from early idea screening to pricing validation—to make sure your product has a solid foundation before launch. If you’re exploring a new concept or just want to sanity check what you’ve got, we’re happy to talk it through.