Lab42’s Concept Testing Methodology

At Lab42, we help test and refine product ideas before they hit the market, using a proven approach that saves time and resources.

Proprietary Questionnaire DesigN

Our carefully crafted questions reveal deeper customer insights, uncovering the '“why” behind preferences and addressing potential objections before launch.

A line drawing of an eye with a lightbulb inside, symbolizing an idea or insight.
Line drawing of a thumbs-up hand sign.

Assess concept effectiveness

Measure appeal, uniqueness, believability, purchase likelihood, and usage frequency.

Icon of a checklisted clipboard with a magnifying glass examining it.

Assess concept features

Evaluate individual features for importance, preference, and optimization.

Black and white illustration of a price tag with a question mark in the center and a string attached.
Have questions or want to connect?

Exposure to unpriced concept

Initial presentation of concept without pricing anchoring to gauge pure response.

Assess concept price

Determine optimal pricing through sensitivity analysis and willingness-to-pay metrics.

Need research support during development?

We work with teams at all stages—from early idea screening to pricing validation—to make sure your product has a solid foundation before launch. If you’re exploring a new concept or just want to sanity check what you’ve got, we’re happy to talk it through.