What’s the Deal with Daily Deals?

CONSUMER INSIGHTSINFOGRAPHICS
Written By Jon Pirc

With more than 660 deals sites currently online, you’d be hard pressed to not hear some type of news, article or press release about daily deals. For this infographic, we surveyed 500 Daily Deal members to determine which sites they are members of, how often they check for new deals and how much they spend on deals. Take a look at the infographic to see what’s the deal with daily deals:click on the image to enlarge About the SurveyThis survey was conducted online via social networks from August 25 to August 27, 2011 among 500 social media users who have accounts with at least one daily deals site. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact us at info@lab42.com.

Jon Pirc

Jon has spent his professional career as an entrepreneur and is constantly looking to disrupt traditional industries by using new technologies. After working at Sandbox Industries as a ‘Founder in Residence’, Jon founded Lab42 in 2010 as a way to make research more accessible to smaller companies. Jon has a Bachelor’s of Science in Psychology from Northern Illinois University.

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