SPENDING GREEN ON BLACK FRIDAY

CONSUMER INSIGHTSINFOGRAPHICS
Written By Jon Pirc
Black-Friday-Infographic-FINAL-1

Black-Friday-Infographic-FINAL-1

When it comes to early morning doorbusters and after-Thanksgiving crowds, are you more of a Black Friday, Cyber Monday, or hit-the-snooze-button kind of person? We asked American shoppers about their preferred post-Turkey Day shopping strategies, and the results may surprise you!

Cyber Monday is a relatively new shopping phenomenon, but where does it stack up against Black Friday? When you look at Cyber Monday shoppers by gender, who are they more likely to be shopping for: themselves or others? Check out our infographic below for these insights and much more.

One thing is clear: with the rise of online shopping, savvy shoppers are demanding better deals, whether they are braving the crowds on Black Friday or surfing the sales on Cyber Monday.

Jon Pirc

Jon has spent his professional career as an entrepreneur and is constantly looking to disrupt traditional industries by using new technologies. After working at Sandbox Industries as a ‘Founder in Residence’, Jon founded Lab42 in 2010 as a way to make research more accessible to smaller companies. Jon has a Bachelor’s of Science in Psychology from Northern Illinois University.

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