SOCIAL SOUND BYTES: MUSIC LISTENING & SHARING

CONSUMER INSIGHTSINFOGRAPHICS
Written By Jon Pirc

Online music is exploding. 89% of music revenue in Sweden comes from streaming music. Pandora has 150 million registered users around the world. You might have heard people call the Facebook Ticker the Spotify Ticker, because it was one of the first apps to share over Facebook.

We decided to ask 500 music listeners a series of questions on their habits—when do they listen, and how much? Which sites do they belong to? And—for Spotify users—how many are hiding their musical selections behind the “private session” feature? (no need to be ashamed about that 90s Hits playlist!)

Take a look at the infographic and let us know in the comments if you’ve gotten more social with your music in the past couple years!

Jon Pirc

Jon has spent his professional career as an entrepreneur and is constantly looking to disrupt traditional industries by using new technologies. After working at Sandbox Industries as a ‘Founder in Residence’, Jon founded Lab42 in 2010 as a way to make research more accessible to smaller companies. Jon has a Bachelor’s of Science in Psychology from Northern Illinois University.

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