LAB42’S 10 YEAR DATA RETROSPECTIVE - TECH NEWS FROM 2011
In 2011, Netflix announced a change in their pricing model: moving to separate the DVD mail service from the streaming on demand . 12% of our respondents said that they would continue Netflix with DVDs only, while 29% said they will unsubscribe.
TODAY - Netflix has continued to grow with nearly 70 million US subscribers as of Q1 2020. While most of us have made the switch to streaming only, Netflix still has almost 2.2 million customers for their DVD service.
In our 2011 survey, Redbox came out on top when asked about alternatives to Netflix with Hulu coming in second. Amazon streaming came in 5th after iTunes and Cable. According to our 2019 study on streaming services, among those who have a streaming service, Netflix is still the top contender with 84% of our respondents subscribing. Netflix is followed by Amazon Prime at 46% followed by Hulu in 3rd place with 28%. Redbox, however, did not maintain its place as the top competitor to Netflix. Redbox revenue dropped for 3 successive years from 2013 to 2015.
