LAB42’S 10 YEAR DATA RETROSPECTIVE - BLACK FRIDAY [2012 - 2015, 2019]

CONSUMER INSIGHTS
Written By Jon Pirc

Is Black Friday losing its luster? Lab42 data showed a downward trend among those planing to participate in Black Friday, from 83% in 2012 to 74% in 2015.  This trend seems to be continuing.  According to Forbes, Black Friday traffic in 2019 dropped by 6.2%, the third straight decrease, according to mall traffic tracker.

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Among those that do shop on Black Friday, Electronics, Clothes, and Toys have remained in the top 5 of items purchased since 2012. In 2019, Furniture and Flights were also very popular. Items not popular any more in 2019? Books and Appliances.

Jon Pirc

Jon has spent his professional career as an entrepreneur and is constantly looking to disrupt traditional industries by using new technologies. After working at Sandbox Industries as a ‘Founder in Residence’, Jon founded Lab42 in 2010 as a way to make research more accessible to smaller companies. Jon has a Bachelor’s of Science in Psychology from Northern Illinois University.

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