KNOW YOUR SAMPLE: SOCIAL MEDIA VERSUS TRADITIONAL PANEL

At Lab42 we understand the pressures on marketing teams to secure business critical insights with quick turnarounds and on tight budgets, while maintaining the high quality insights necessary for optimal planning and decision making.Rather than a hurdle, we feel those challenges present a great opportunity for innovation. By recruiting respondents through social media channels rather than maintaining traditional respondent panels, we believe we can address the needs of research clients in an increasingly demanding environment.But is it a smarter way to do online research? Does it compete with traditional panels when it comes to behavioral and attitudinal representativeness? We set out to discover the truth Download our white paper and check out our infographic to find out for yourself.