Getting started with research: Your guide to better insights
Every successful strategy starts with a simple question - what’s the best way forward? Research gives you the answers that go beyond just gathering data — research lets you unlock more potential. For marketers, strategists, and agency professionals, research transforms uncertainty and drives growth.
We recently hosted a webinar, Turning Research into Revenue, where we explored the benefits of and provided practical advice on how agencies can start incorporating more research into their client work. This infographic builds on those insights and includes examples of questions that can be answered by research.
Key Areas Where Research Makes an Impact
Understanding Your Audience
Are you reaching the right people? Research can identify your target audience’s demographics, interests, and behaviors. Tools like segmentation studies and customer journey mapping ensure you connect meaningfully with your audience at every stage.Marketing & Advertising
Is your messaging hitting the mark? Research can test your campaigns’ clarity, relevance, and emotional appeal. With ad effectiveness studies and optimization tools, you can refine visuals, wording, and calls to action for maximum engagement.Optimization Testing
What resonates with your customers? Conjoint analysis and packaging tests prioritize features and designs that matter most to your audience. From logos to product attributes, research ensures every detail aligns with customer needs.Brand Building
How is your brand perceived? Brand equity and competitive studies measure awareness, loyalty, and perception, helping you stand out in a crowded market. Consistent tracking keeps you informed about changes over time.Market & Category Insights
Where are the opportunities? Research identifies industry trends, unmet needs, and gaps in the market. Positioning studies help define what makes your brand unique, setting the stage for innovation.
Moving Forward
Research doesn’t need to feel overwhelming or out of reach. Start small, ask the right questions, and let the insights guide your decisions. Whether it’s understanding your audience better or refining your marketing, the results can be transformative.
If you missed our recent webinar, Turning Research into Revenue, feel free to reach out for a recap or to chat about how research can fit into your agency’s workflow. Sometimes, the best way to start is with a conversation.
