BACK-TO-SCHOOL

CONSUMER INSIGHTSINFOGRAPHICS
Written By Jon Pirc

It’s that time of year again: after a fun-filled summer, kids everywhere are stocking up on shiny new school supplies, comparing schedules, and getting ready to catch the bus on their first day of school. Because this is my first year not going back to school, I was feeling a bit nostalgic and wanted to find out more about the seasonal back-to-school buzz.

The team at Lab42 surveyed 500 parents to see how they felt about back-to-school shopping, and find out if they had any concerns about their child’s upcoming year.

Check out the results below and leave a comment with your thoughts on the back-to-school season.

Jon Pirc

Jon has spent his professional career as an entrepreneur and is constantly looking to disrupt traditional industries by using new technologies. After working at Sandbox Industries as a ‘Founder in Residence’, Jon founded Lab42 in 2010 as a way to make research more accessible to smaller companies. Jon has a Bachelor’s of Science in Psychology from Northern Illinois University.

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