FAST, FRESH, ACTIONABLE INSIGHTS

Lab42 DELIVERS THE efficiency and cost-effectiveness OF QUANT DIY RESEARCH platformS with the expertise and personalized support of traditional research firms.

what we do

Market research

Experience tailored online quantitative market research solutions designed to meet your specific timeline, budget, and objectives, empowering your business with valuable insights and data-driven strategies.

Infographics & Design

Transform your proprietary data into captivating visual narratives, leveraging powerful insights to craft an engaging and persuasive story that resonates with your audience.

What makes lab42 better?

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Your personal team

Let our seasoned research team ease your workload. From crafting questionnaires and programming to collecting responses, generating crosstabs, analyzing data, and reporting, we'll handle it all, allowing you to concentrate on your core responsibilities.

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highest data quality

Research sample can yield up to 25% unusable data. Our automated quality checks combined with daily manual quality checks remove and replace poor data at no additional cost. Pay only for quality responses, ensuring confidence in your insights.

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speed and flexibility

Say goodbye to generic solutions. Our adaptive approach tailors services, methodology, and deliverables to match your unique requirements, timeline, and budget. Even our Express templates are fine-tuned to align with each client's distinct needs.

core industries

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CPG

Discover the driving forces behind consumer values and decision-making, while identifying the most effective channels to engage and connect with your target audience.

AGENCIES

Efficiently produce insights to bolster new pitches, evaluate ad performance, and gain a comprehensive understanding of target customers and markets for informed decision-making.

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consultancies

Understand the awareness, perceptions, and behaviors of key audiences, leveraging this knowledge to craft impactful strategies tailored to your target market.

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public relations

Gather real-time data and skillfully convert it into engaging, headline-worthy statistics, press releases, and visually compelling infographics that capture attention.

Investment Banking / Financial Services

Achieve an in-depth comprehension of brand and category dynamics, including strengths, weaknesses, and potential growth opportunities, surpassing insights gleaned from secondary research alone.

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gaming

Evaluate games throughout the development process, encompassing IP and positioning, as well as art and ad testing, ensuring a refined and engaging gaming experience for your target audience.

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Government / NonProfits

Assess public sentiment on policy initiatives and ad campaigns, enabling you to make informed, cost-effective decisions swiftly, while staying attuned to your audience's preferences and concerns.

Technology

Empower your strategic decision-making with insightful trend tracking, thorough product validation, and targeted concept testing, ensuring a data-driven approach to navigating your market landscape.

What People Are Saying About Lab42

“I have been working with Lab42 for nearly 4 years.  They are my most trusted research partner because they are smart, nimble, and always deliver within the time frame and the budget they have set forth.  Additionally all that together means they are a great value.”

— LIz R., VP, Research & Insights

“As a leading SaaS company, it’s critical for us to release research reports that capture industry and market trends on a regular cadence. I’ve personally worked with a lot of research vendors, and Lab42 is by far the best. They have an incredibly knowledgeable team that builds out complete research plans that deliver extremely powerful and relevant results all within very reasonable timeframes and budgets. They are extremely responsive and do an amazing job keeping our projects on track and moving forward. I can’t recommend them enough!”

— Oksana B., Product Marketing Manager

“Before joining consulting two years ago, I worked in marketing and market research for [a global CPG company] for almost 20 years. So I have deep experience with a wide breadth of market research suppliers. . .simply put, I’d recommend Lab42 without hesitation!“

— Jim P., INDEPENDENT CONSULTANT

WANT TO LEARN MORE?