Download your copy of Lab42’s social media shopping topline report

As technology continues to evolve, social media is increasingly playing a central role in how we shop and make purchases.

With this in mind, we wanted to take a closer look at how these platforms are impacting consumer behavior. We surveyed 1,000 American social media users, aged 13+ years old, who had ever made an online purchase.

Our research identified insights and implications such as:

  • Shopping on social media is booming, but there's room for improvement in the user experience. Brands can streamline the purchasing process for consumers.

  • Influencers are great for raising brand awareness, but brands should also consider other strategies to drive actual sales.

  • Targeted ads on relevant platforms may lead to higher sales as shoppers are more likely to make planned purchases rather than impulsive ones.

  • Improving product quality, return policy, and delivery speed can ease shoppers' concerns and increase the likelihood of a sale.

Download the complete 31-slide Topline Report, which is full the of same types of key insights, implications, and charts and graphs that are found in all of Lab42’s Topline Reports.

EXAMPLE INSIGHTS & IMPLICATIONS FOUND IN THE TOPLINE REPORT

PURCHASING HABITS

  • Social Media is revolutionizing the way we shop! 44% of social media users have made a purchase while on social media platforms. Gen Z leads the way in this trend, with 33% shopping from social media weekly.

  • But, some concerns such as product quality, delivery speed and return policy will need to be addressed by companies wanting to leverage social media as a marketplace.

INFLUENCERS

  • Social media shoppers find influencer information useful, but it doesn't always lead to a purchase, only 1 in 6 indicate that influencers impacted their decision to make an actual purchase.

ADVERTISEMENTS AND PURCHASING

  • Promoted ads are making waves in the world of social media shopping! These ads are a powerful tool for catching attention and driving purchases. Social media shoppers report that they typically see an ad 2-3 times before making a purchase.

IMPLICATIONS

Shopping on social media is on the rise, but there's room for improvement! Brands have an opportunity to streamline the shopping and purchasing process for consumers by focusing on:

  • Optimizing the platform for executing purchases and providing a better overall shopping experience.

  • Leveraging influencers effectively to create awareness and drive sales, by complementing their efforts with other strategies that lead to actual purchases, such as promoted ads.