The relationship between agencies and their clients continues to evolve, with clients expecting a more integrated, data-driven approach to their campaigns.
Strategy and insights, along with a creative campaign, are becoming the norm for clients working with clients.
Lab42’s highly consultative and flexible approach to market research ensures that you are getting the answers and insights that are propelling your clients forward, and you’re not blowing through your budget to do it.
Research strategy for agencies
Add more value to your client engagements
Well executed market research can be the gift that keeps on giving for your clients. These studies, especially when overlayed on existing marketing plans, can further build brand equity and help your clients earn a place as a credible voice of authority within their industry.
earn more revenue from your engagements
Lab42’s à la carte price structure ensures you are only paying for services that your client actually needs, so we’re not wasting your money. That means more left in the budget.
Expand your capabilities
While many agencies are strong in qualitative research, many don’t have the expertise, bandwidth or budget to complete quantitative projects in-house. Lab42’s quantitative research offerings can fill a research blind spot, and can be used to enhance your own offerings to your clients.
Tangible benefits of working with Lab42
Complimentary research strategy consultations
Lab42 offers complimentary 30 minute research strategy calls that we can use to discuss any specific or general research related questions you may have–from best practices to choosing a methodology that will work best for your goals, to how and when to utilize research to achieve your strategic goals. No pressure either - we won’t try to sell anything to you (you’ll be meeting with researchers, not salespeople).
Think of them as Lab42 Research Strategy Office Hours.
Flexible Engagements
We understand that there is no one-size-fits-all methodology, and we have the ability to be versatile when it comes to your projects to make sure that we deliver what you need, meeting your objectives within your budget.
express research options
we offer 5 express research options designed to cut down the time and expenses of traditional research projects by at least 50%. Our Concept, Ad, Name, Logo and Package Test Express results are guaranteed within 5 business days. By allowing our professional research team to do your market research heavy lifting, you save both time and money.