Lab42 report: consumer path to purchase of grocery, retail and electronics

Research Report
Written By Jon Pirc
Jon Pirc

Jon has spent his professional career as an entrepreneur and is constantly looking to disrupt traditional industries by using new technologies. After working at Sandbox Industries as a ‘Founder in Residence’, Jon founded Lab42 in 2010 as a way to make research more accessible to smaller companies. Jon has a Bachelor’s of Science in Psychology from Northern Illinois University.

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