Why Food & Beverage Companies Work with Lab42
Consumers can be unpredictable. What you may think is a great idea that will definitely be a success, ends up being a bust. You wish you had done some research but timing and budget constraints often times make research not feasible. Research does not have to be expensive and time consuming. It is one of the most important steps in marketing and product development and research findings can give you the information you need to make an educated, fact based decision.Lab42 has a long history of working with food and beverage companies to help them understand how to optimize their offerings and strengthen the equity of their brands.
CONCEPT TEST - If you’re in the early stages of developing your product and need to understand which idea resonates most with consumers we can test your product concepts to determine their appeal, relevance, differentiation, and how likely consumers are to purchase.
FLAVOR TEST - If you are introducing a new product that could come in different flavors or adding new flavors to an existing product and want to understand what flavors consumers would find most appealing, we can test them to determine what consumers are most excited about.
CLAIMS TEST - If you are unsure about how best to communicate the benefits or reasons to believe in your product, we can test several claims to determine which ones are the most motivating and help you determine the best way to position your product.
NAME TEST - If you are introducing a new product or rebranding an existing product, we can test potential names to determine which are the most appealing and motivating to consumers.
PACKAGE TEST - Thinking of making a change to your packaging or starting from scratch? We can work with you to see which design catches the eye of consumers and effectively represents your brand.
AD TEST - If you have developed an early stage or final cut ad (TV, print, digital etc) we can help you understand whether your ad(s) will break through, appeal and motivate consumers and identify areas for further optimization.
BRAND EQUITY TEST - Do you want to understand your brand’s awareness, usage levels and consumer perceptions, and determine your brands strengths and weaknesses relative to the competition? We can measure your brand’s equity in an efficient and cost effective way.
We pride ourselves for working with our clients and offering them options that will provide them with the information they need, while staying within their budget. If you want to learn more about all the ways we can help your company or if you have a specific project you want to talk to us about, please contact us at hello@lab42.com.
