Mainstreamers, Hip Seniors and Bohemians: Classifying streaming video subscribers.
Media streaming companies have taken the entertainment industry by storm.
Netflix, Amazon Prime, Hulu, and a dozen other smaller streaming services are not only a threat to cable, but to movie studios as well. Streaming services’ award-winning content is forcing new players to enter the game. Industry leaders such as Apple, Disney and AT&T are playing catch-up by releasing streaming services of their own.
In addition, programming and content innovations, such as Netflix’s interactive TV, are pushing the envelope on what TV content is and how viewers engage with the category, while at the same time allowing Netflix to collect valuable information about viewers’ preferences and choices.
So, with the category becoming increasingly crowded and competitive, and with new content innovations changing the way we view content, this raises the questions: How can streaming companies better target consumers to compete more effectively and ultimately increase their share of subscriptions and viewership? How can they keep their viewers from finding out and shifting their viewing time to other streaming services? The first step is to really understand who their customers are.
Enter your information below to download this report, which highlights key findings from a recent Lab42 survey of 500 video streaming subscribers.
