INTRODUCING LAB42'S NAME TEST EXPRESS
Coming up with a perfect name for a new concept, product, service (or pretty much anything) can be a fairly daunting task. What sounds like a perfect name to you and your team might not make any sense to the potential end user, and on the flip side, a name that you don't like at all might actually resonate best with the consumer. But how can you know before even launching or going public? That's where Lab42's Name Test Express comes in.
Name Test Express is all of the research expertise you have come to expect with Lab42, but at a lower cost and quicker timeline than ever before. We have set up a verified template that we can use to run your name test. By using our template, we can cut down the time and expense of a traditional name test by nearly half!
If your project meets these requirements, your name test will be a great fit for the Express option (and if it doesn't, we can discuss our custom research services that would be a perfect fit):
- Incidence rate of greater than 30%
- Methodology: Sequential up to 5 names
- Customization: 2 custom screening questions plus age / gender
PACKAGE INCLUDES
- Sequential design (each respondent sees all names)
- Test up to 5 names
- Templated questionnaire plus 2 custom screening questions
- Ability to customize specific name associations
- N=300-500
- Estimated turnaround time: 5 days
NAME TEST EXPRESS PRICING:
Our goal is to bring research closer to the client than ever before. If you're interested in learning more or have any questions, you can reach out directly to our VP of Research (Athos Maimarides) who will be able to help you at. You can reach Athos at hello@lab42.com.
