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Lab42 Research
Home
Research Services
Quantitative Research
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Lab42 DEI Reports
Case studies, reports, and best practices
Political Polarization Whitepaper
Political Polarization Topline Report
About Us
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Lab42 Blog

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When to Outsource Market Research vs. Keeping It In-House: A Decision-Making Framework
DIY RESEARCH, BEST PRACTICES, CONSUMER INSIGHTS Allie Sprenger 4/8/25 DIY RESEARCH, BEST PRACTICES, CONSUMER INSIGHTS Allie Sprenger 4/8/25

When to Outsource Market Research vs. Keeping It In-House: A Decision-Making Framework

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The Hidden Costs of DIY Research: What Agencies Aren’t Calculating
BEST PRACTICES, CONSUMER INSIGHTS, DIY RESEARCH Allie Sprenger 3/27/25 BEST PRACTICES, CONSUMER INSIGHTS, DIY RESEARCH Allie Sprenger 3/27/25

The Hidden Costs of DIY Research: What Agencies Aren’t Calculating

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Getting started with research: Your guide to better insights
BEST PRACTICES, CONSUMER INSIGHTS, AUDIENCE INSIGHTS, DIY RESEARCH Jon Pirc 1/16/25 BEST PRACTICES, CONSUMER INSIGHTS, AUDIENCE INSIGHTS, DIY RESEARCH Jon Pirc 1/16/25

Getting started with research: Your guide to better insights

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5 Best Practices for Conducting Package Tests
BEST PRACTICES, CONSUMER INSIGHTS, DIY RESEARCH Allie Sprenger 9/16/24 BEST PRACTICES, CONSUMER INSIGHTS, DIY RESEARCH Allie Sprenger 9/16/24

5 Best Practices for Conducting Package Tests

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From Packaging Tests to Brand Analysis: Research Strategies Using Your Customer List
CONSUMER INSIGHTS, DIY RESEARCH, BEST PRACTICES James Nolan 7/22/24 CONSUMER INSIGHTS, DIY RESEARCH, BEST PRACTICES James Nolan 7/22/24

From Packaging Tests to Brand Analysis: Research Strategies Using Your Customer List

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