Our Mission: To quickly and inexpensively help our clients formulate the right questions, ask the right people, and get the right answers so that they have the insights they need to drive their businesses.
Lab42 was founded in August 2010 by a team of entrepreneurs who saw the need for change in market research. The available options were too expensive, too slow, too inaccurate, or all of the above, so in true entrepreneurial spirit, they founded their own market research company. Lab42 has since expanded to become a new kind of market research firm with a wide variety of options; from self-service to full-service, survey writing, client consultations, infographic creation, and more. We are proud to offer high-quality service to our esteemed clients.
Lab42 is proud to be backed by Chicago-based venture capital firm and business incubator Sandbox Industries. Learn more about Sandbox at www.sandboxindustries.com.
Our team members bring an array of unique experiences to our firm, and we truly believe this diversity makes us even better at what we do. We dedicate ourselves each day to enhancing our clients' and respondents' experiences while continuing to innovate in the world of market research.
“Love the quick turnaround time! We can't wait to share the results with our clients and our experience with the studio.”
- Michael C., Research and Design Lead, IDEO
"The main things I look for when checking out a research vendor are: methodology for millennial and digital, and then cost and turnaround time. Lab42 nails them all."
- Adrienne H., Senior Planner--Midwest, Y&R
“The data results came back fabulous! I can't believe how quickly Lab42 was able to turn our research around. We're very impressed."
- Dana S., Project Producer, WhatIf Innovation