According to our recent study on consumer perception of corporate social responsibility, 80 percent of Americans think companies should strive to be more socially responsible. However, many respondents in the study feel that companies are showing signs of improvement, with 57 percent saying that companies are more socially responsible today than they were three years ago.Further demonstrating the importance of social responsibility, 84 percent of respondents in the study said they are willing to pay more for goods and services from companies that demonstrate social responsibility. Check out our infographic below, and download the topline report from our website.