Agencies need more than creativity to stay ahead. To stand out, you need solid insights that help guide decisions and deliver results. Research gives you a way to do just that. It can open doors to new opportunities and help your agency grow. That’s what we talked about in our recent webinar, "Turn Research Into Revenue: A Practical Guide for Agencies."

Why Research Matters

Research isn’t just extra work—it’s a way to make your agency stronger. Here’s how it helps:

• Win more pitches: Clients like data-driven strategies because they show that you’ve done your homework.

• Work with more clients: Research lets you take on projects in new industries or with clients who want evidence-based approaches.

• Build trust with clients: When you back up your ideas with research, it shows that you’re focused on what’s best for them.

How to Add Research Without Overloading Your Team

You don’t need a big budget or team to start using research. In the webinar, we shared tips for getting started:

1. Start small: Focus on simple projects that match your client’s needs.

2. Get expert help: Partnering with a team like Lab42 means you don’t need to do it all yourself.

3. Use what you have: Build on data your clients already have, like sales reports or social media stats.

Why It’s Worth It

Using research helps you create strategies that meet client goals and stand out in the market. It can also help your agency:

• Take on bigger projects

• Show real results

• Build lasting relationships with clients

Watch the Webinar Replay

If you missed the webinar, don’t worry! You can still learn how research can help your agency grow. Sign up below to watch the replay and see the practical tips we shared.