It’s hard to keep up with social media trends nowadays. Some social media channels are classic – these have kept us busy and entertained for years. Others are fading – once they used to be the “it” social media site. Now, not so much. Others are like shooting stars - they shine for a brief moment and then disappear. TikTok which launched in the US in 2017 is relatively new on the scene of social media but its rise has been quick: it has 500 million users worldwide, and in the US alone, 75% of social media users have heard of TikTok, 25% have tried it, and 17% are currently using it, so it has yet to fully break into the mainstream.

Interested in more? Click here to download our research of TikTok users compared to other social media users.