To celebrate our 10 year anniversary, we thought it would be interesting to take a look back at some of the research data we collected over the years. How did our insights stack up compared to what actually happened?  Be sure to keep an eye on our social media pages (LinkedIn, Facebook, Twitter) for more from “Lab42’s 10 Year Data Retrospective”.

In 2012, we found that free shipping was the #1 driver for people shopping online, and that is still true today.