Is Black Friday losing its luster? Lab42 data showed a downward trend among those planing to participate in Black Friday, from 83% in 2012 to 74% in 2015.  This trend seems to be continuing.  According to Forbes, Black Friday traffic in 2019 dropped by 6.2%, the third straight decrease, according to mall traffic tracker.

Among those that do shop on Black Friday, Electronics, Clothes, and Toys have remained in the top 5 of items purchased since 2012. In 2019, Furniture and Flights were also very popular. Items not popular any more in 2019? Books and Appliances.