Almost everybody plays mobile games! Lab42 research shows that 85% of the US population plays mobile games a few times a month or more and over half of the population, 58%, is engaging in daily mobile game play.

Generationally, almost 8 in 10 Millennials (79%) and 2 in 3 Gen X (64%) play games daily. Only 25% of Boomers play games daily, while 33% of Boomers do not play games at all.