One of the most important steps in launching a market research survey is determining who should actually complete the survey – what demographic, psychographic and behavioral characteristics should the respondents possess? Ensuring that you are reaching the correct respondents will generate data that is useful, insightful, and most importantly, actionable. However, defining your audience too narrowly, or just plain incorrectly, could limit the power of your data.

Interested in more of Lab42’s Research Best Practices?

• Questionnaire Development Best Practices

• Creating a Quantitative Concept Test

• Using Research and Data to Drive Your PR