Gift-giving is a holiday tradition, but not all presents hit the mark. In fact, research shows that 31% of people rarely or never use the gifts they receive, and nearly 80% of gift-givers wonder if their choices missed the mark. So, what makes a gift great—or not-so-great?

At Lab42, we explored the reality of unwanted gifts and uncovered some surprising trends.

The Naughty List of Gifts

Certain categories consistently underwhelm recipients. Knick-knacks, books, and beauty products top the list of least-desired items. On the other hand, you can rarely go wrong with gift cards, cash, or clothing—simple, versatile, and appreciated.

Who’s the Worst Gift Giver?

It turns out, 46% of people can name someone notorious for bad gifts—most often siblings and aunts. If you’ve ever strayed from a wish list thinking, they’ll love this unique idea, maybe reconsider!

The Fate of Unwanted Gifts

When faced with an unwanted gift, people are polite but practical.

• 35% keep it but never use it.

• 29% exchange it.

• 28% donate it.

• 27% regift it.

Only 11% return the gift to the giver. The rest hold onto it out of sentiment, valuing the gesture more than the item itself.

How to Stay Off the Naughty List

Sticking to wish lists is a safe bet, but if you’re shopping without one, consider versatile, high-quality options. Gift cards, simple apparel, or even a heartfelt note can make a better impact than something overly personal or niche.

Want more insights? Check out the full infographic and see how Lab42 helps uncover the data behind everyday decisions.