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WHEN YOU NEED


MARKET RESEARCH FOR CONSUMER INSIGHTS


LAB42 CAN HELP YOU EVERY STEP OF THE WAY




THE LAB42 PHILOSOPHY



Lab42 was founded by a group of market researchers with an entrepreneurial drive who knew there had to be a more efficient way to conduct market research. With our clients' needs and objectives in mind, we developed a process that is fast, efficient and most importantly, reliable. Our team of experts ensure that you receive data of the highest quality on each and every project within your budget and timeframe. 

Services



SOLUTIONS



BRAND & STRATEGY:
  • Brand Equity
  • Brand Tracking
  • Awareness and Perceptions
  • Consumer Journey
PRODUCT DEVELOPMENT & INNOVATION:
  • Concept Testing
  • Name Testing
  • Package Testing
MARKETING & ADVERTISING:
  • Ad Testing
  • Ad Tracking
  • Message Testing
PR & COMMUNICATIONS:
  • Consumer Behavior
  • Content Generation
GAMING & ENTERTAINMENT
  • Concept Testing
  • Name Testing
  • Icons/Characters Testing
  • Gamer Profiling
  • Awareness and Perceptions
  • Ad Testing
  • Ad Tracking




CASE STUDIES


Casestudy1-lgthumb
CLIENT TYPE: ADVERTISING AGENCY
PURPOSE: CLIENT PITCH

David & Goliath was looking to reach snack food eaters to gauge insights for a new client pitch. We reached out to their target audience and gained valuable feedback. Learn more.

Target
CLIENT TYPE: BIG BOX RETAILER
PURPOSE: PRODUCT DESIGN TESTING

This Fortune 500 retailer was looking to add new designs for their tissue boxes, and needed to see which designs were favored among their target audience before they went to production. Learn More

Higi2
CLIENT TYPE: HEALTH & WELLNESS
PURPOSE: CONCEPT VALIDATION / LOGO TESTING

Higi was looking to better understand consumer interest and test product messaging prior to launching a series of health management stations in drugstores. Learn more.

Walletini
CLIENT TYPE: APP DEVELOPER
PURPOSE: PUBLIC RELATIONS

Walletini was looking to add a little boost to their PR campaign, so they commissioned a Lab42 study to help support their hypothesis that ticket purchasers would be open to using an app to facilitate their purchases. Learn more.






GET IN TOUCH








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CONNECT WITH US
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CONTACT US
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Lab42 Research, LLC
3349 N. Clark Street, OFC
Chicago, IL 60657
(312) 685-1242
info@lab42.com