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Lately we’ve heard a lot of debate about the value of a Facebook like. Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified. With so many competing opinions on the value of a like, our team decided this was a topic worth investigating further.

In our latest infographic, we surveyed 1000 social media users to discover how liking a brand influences the consumer experience. See the infographic to the left for the full results.

Interested in learning how you can create news with data and infographics? Check out our Data Driven PR Webinar featuring Andrea Kempfer, Lab42's Director of Marketing


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