Lately we’ve heard a lot of debate about the value of a Facebook like. Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified. With so many competing opinions on the value of a like, our team decided this was a topic worth investigating further.
In our latest infographic, we surveyed 1000 social media users to discover how liking a brand influences the consumer experience. See the infographic to the left for the full results.