The Olympics are a big deal: ask almost any of our most recent survey respondents. 95% indicated that they have watched the Olympics in the past, and 93% said they’d be watching in 2012. Certainly the TV event of the summer, we decided to gather some more insights on the 2012 Summer Games.
We were shocked by how much– and sometimes how little– Americans knew about the Olympics. 56% knew that the color orange is not part of the rings (impressive!), but 16% didn’t know that this year’s Summer Games will be held in London.