We decided to take a look at how consumers view advertising claims, and their opinions painted an interesting picture. Only 3% would describe claims in ads as very accurate, and only 21% would describe ads as somewhat accurate. We found out exactly which parts of ads they don’t believe– almost all pointed to Photoshop as an element of advertising deception.Check out the infographic for insights on ad perception, brand perception, and if brand advertisements really work.
Interested in learning how you can create news with data and infographics? Check out our Data Driven PR Webinar featuring Andrea Kempfer, Lab42's Director of Marketing