By using 3rd party survey software, we can track responses from each participant to ensure respondents are not taking surveys more than once. In addition to qualifying the respondents based on category targeting, we also have very intricate screening questions in place to ensure the data we are collecting is answering the who, what, when, where and why of your questions.
Partially. We are only able to reach people who use social networks and social media websites. However, we currently use a variety of the largest social networks to obtain our respondents. This includes over 500 million individuals, which means that our results are widely representative. Also, there has been quite a bit of research-on-research conducted which shows that social network sample is highly correlative with that of survey panels.
Lab42 has a network of relationships among the top social networks, social media sites, and social games. We are able to offer our surveys via these networks, and in exchange for completing a survey, the respondent receives virtual currency. We have found that this works better than simple points because the user actually values their reward, and they receive the virtual currency immediately upon completing the survey.
All types of questions—from one answer, multiple choice questions to rating different images and open-ended questions. We don’t limit the kinds of questions you can ask, because sometimes simple multiple choice questions just don’t cut it.
Of course! We find that our service provides great value to product designers and ad agencies who show images or videos of their products and ads to consumers to determine which are best. Please contact us while creating your survey to discuss how a Lab42 account manager can set up images for you.